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Mr Black
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Mr Black was having an identity crisis. This conceptual spec coffee table book aimed to solve that problem.
Selling the story
A visceral idea centred around an interactive experience is hard to truly grasp as a concept, so this spec work used traditional storytelling to do it.
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A custom gold-leafed coffee table book told the story of a young couple's chance meeting.
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The on-premise Mr Black brand experience was central to the birth of a relationship, and it was told in the pages of this tactile proposal.
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