Non-Artificial Artmaking, Wordsmithing, Digitising, Idea Inventing Intelligence.
Hot off the fresh.
BURIED
"The best laxative ad
ever made"
- B&T
Relief is potent. It’s salvation from fear and anxiety and a unique feeling that we all know.
The Day You PayID'd Me
The campaign worked to drive the phrase ‘PayID Me’ into the Australian vernacular.
Brand Identity
FutureFeed has an ambition to reduce carbon emission across the globe by 10%. I helped them launch a brand and certification trade mark that will deliver the message in 160 countries.
The ‘00.01’ idea does in fact stretch beyond time - suspending it - using numbers to transend language for international comprehension and giving life to a message and an experience tailor-made for the discerning drinker at a time in the evening when the lucid lines between night and morning become blurred.
Mr Black was having an identity crisis. This conceptual spec coffee table book aimed to solve that problem.
What they said.
“Craig is a smart and dynamic Creative Director. He brought brilliant ideas and a fresh approach to our work. Loved working with Craig!."
"Craig's talent and expertise in developing creative concepts that captivate audiences are truly remarkable. His innovative ideas and keen eye for detail consistently resulted in outstanding performance for our brand campaigns"
"His unique creative approach and the energy he brings, I wish I could bottle that stuff."